Marketplace Tech

Monday through Friday, Marketplace demystifies the digital economy in less than 10 minutes. We look past the hype and ask tough questions about an industry that's constantly changing.

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Last Episode : July 30, 2025 10:03am

Last Scanned : 5.6 hours ago

Episodes

Episodes currently hosted on IPFS.

Small tweaks to AI prompts can have significant impacts on output
Verifying 1

Marketplace’s Meghan McCarty Carino speaks to Sayash Kapoor, a PhD candidate at Princeton and co-author of “AI Snake Oil." He says small tweaks to AI chatbots can often have big, unpredictable effects.

Expires in 31 hours
Published Wednesday
Apps that match truckers and loads are changing freight transport
Confirmed 2

In Canada, road freight is part of the backbone of the economy — historically moving about four-fifths of all goods across the country, with demand growing. But trucking is changing, with digital freight-matching platforms reshaping how drivers find work and how goods get delivered. The BBC’s Sam Gruet reports.

Expires in 28 hours
Published Tuesday
The growing market for cool wearables to help beat the heat
Confirmed 2

Temperatures this summer have been hotter than usual, a trend we have come to expect with climate change as records are continually surpassed. 


While many of us can ride out extreme heat in the comfort of air conditioned interior spaces, outdoor workers don’t have that option and must contend with the risks of serious injury which can be acute and long lasting. 


A fast growing market for wearable cooling products, both in high tech and low tech varieties, is attempting to meet the challenge. Among those products is the CülCan, made by the Tennessee based small business Black Ice.  


“If you can pull heat away from your hand, it'll cool your whole body down. And so that's what we've done with the CülCan. It's basically a five inch cylinder that contains our special coolant,” said Mike Beavers, co-founder of Black Ice. 


A key selling point of the product, according to Beavers, is that the coolant inside, which is a chemical composition Beavers designed, doesn’t get as cold as ice, so it is easier to use on a person’s skin. 


“You put it in ice water or a freezer… and then you just hold it in the palm of your hand,” he said. “That is now our most popular product. We sell tons of those things.”


Beavers said his business has been growing by about 30 percent a year over the last three years, an acceleration from its previous pace. The company has been around for about 20 years. 


Across the Atlantic, the Swiss company GreenTeg is also reporting growing demand for its continuous body temperature monitors, which are worn with a patch or a strap. The monitors are often employed by athletes who have to perform outdoors, said CEO and founder Wulf Glatz. 


“So this device can communicate then with your smartphone,” he said, “and it will estimate your core temperature and broadcast that value to that device.”


Being able to monitor core temperature can help with prevention. Unlike a simple thermometer which, if put against the skin, would only tell you the temperature on your skin, GreenTeg claims its monitors can measure the temperature inside the body. It is that core temperature that is key to whether someone is developing heat-related illness. 


Glatz says there’s growing interest in his company’s technology. They’ve been approached by organizations representing firefighters, the military, miners and airfield workers. 


“If there's an airplane landing, you need to unload the baggage. You can't wait for three hours for it to get cooler, but what you can do is to measure the individuals and really have them safe,” he said, “maybe you need to exchange teams in higher frequency, maybe you need to equip them with cooling gear.”


Brett Perkison, an environmental and occupational medicine specialist at UTHealth Houston, tested one of GreenTeg’s monitors in combination with cooling vests. In a small study, he found the combination approach helpful in limiting heat related illnesses among outdoor laborers. 


The problem with the personal cooling industry is that not all of the gadgets being sold to the public are proven to work. 


For example, ones that use fans to cool the body, such as ventilated helmets, are unlikely to do much in humid environments, said Fabiano Amorim of the University of New Mexico, who has studied heat stress on outdoor workers in Brazil and the U.S. 


“[Helmets with fans] can increase the comfort or let's say your perception to heat, but it's not reducing your temperature,” he said. 


Not reducing core body temperature on hot days can have serious consequences. The number of heat-related emergency room visits in the summer of 2023 totaled 120,000, according to the CDC. 


Heat stress can cause someone to get lightheaded and fatigued. More serious symptoms include seizures. Repeat exposure to heat stress  can permanently damage people’s kidneys, Amorim said. The condition can be fatal. 


“We have seen people 40, 50 years old, [who are] dying from chronic kidney disease. And, they don't have any factor that's related to the traditional chronic kidney disease. That's hypertension, obesity and diabetes. And, the only history these people have is working under hot environments,” Amorim said. 


Many people do not develop serious symptoms until it’s too late. That means employers must be proactive in employing cooling gadgets and strategies such as rest breaks in shaded areas, access to cool water, and access to bathrooms so workers feel confident in drinking plenty of liquids


But while more tools to avoid heat illness are coming to market, companies are not racing to adopt them. Many do not have adequate heat stress prevention programs at all. 


“There needs to be an acceptance by the business community, the public community, about the ramifications of heat stress. So I would hope that if we continue, instead of having 20% of businesses having an adequate heat stress prevention program, in 10 years, we'll have 80%,” Perkison said. 


Adopting cooling gadgets as part of prevention programs faces hurdles. Aside from concerns over efficacy, there is also the problem of measurement. Perkison said it is hard to tell when someone is struggling with heat before symptoms start. 


“There's not a lab value that we can get to identify when somebody has heat stress,” he said, which means that it is hard for companies to keep track of workers’ health and know when to take action, unless they use a digital monitor like the one provided by GreenTeg. 


Mike Beavers, the Tennessee-based inventor of the CülCan, said he has been surprised by the diversity of his client base, including the many people with multiple sclerosis who are using it. 


The disease of the central nervous system causes symptoms such as numbness and trouble walking which, for some, can worsen in heat. 


“We had one guy write us a full one page letter handwritten that basically he was bragging about the fact that he could actually go out and cut his yard now,” Beavers said. 

Expires in 28 hours
Published Monday
When an AI internet search competes against a human internet search
1

When President Jimmy Carter died late last year, the foundation that runs Wikipedia noticed something unusual: the flood of interest in the late president created a content bottleneck, slowing load times for about an hour.


Wikipedia is built to handle spikes in traffic like this, according to the Wikimedia Foundation, but it's also dealing with a surge of bots scraping the site to train AI models, and clogging up its servers in the process, the organization’s chief product and technology officer Selena Deckelmann told Marketplace’s Meghan McCarty Carino.

Published 05/01
Meta's news blackout in Canada causes problems during election
1

Canada's liberal party and its leader Mark Carney are set to remain in control after the country held federal elections Monday. They were the first since Canada adopted the Online News Act in 2023, which requires online content providers — like social media platforms — to negotiate some sort of "fair" payment to news publishers in exchange for using their content. They can also do what Meta did — block news from their Facebook and Instagram platforms altogether. Marketplace’s Meghan McCarty Carino spoke with Marketplace Senior Washington Correspondent Kimberly Adams, who’s been reporting on the election from Canada, to learn more about that law and what happened to the online news environment after it passed.

Published 04/30
AI can't read the room
1

Leyla Isik, a professor of cognitive science at Johns Hopkins University, is also a senior scientist on a new study looking at how good AI is at reading social cues. She and her research team took short videos of people doing things — two people chatting, two babies on a playmat, two people doing a synchronized skate routine — and showed them to human participants. After, they were asked them questions like, are these two communicating with each other? Are they communicating? Is it a positive or negative interaction? Then, they showed the same videos to over 350 open source AI models. (Which is a lot, though it didn't include all the latest and greatest ones out there.) Isik found that the AI models were a lot worse than humans at understanding what was going on. Marketplace’s Stephanie Hughes visited Isik at her lab in Johns Hopkins to discuss the findings.

Published 04/28
Bytes: Week in Review - OpenAI's for-profit troubles, FTC sues Uber and how VCs are weathering Trump tariffs
1

It's the last Friday in April and it's time for Marketplace Tech Bytes Week in Review.


This week, we'll talk about how the Federal Trade Commission is suing Uber over its subscription service.


Plus, how the VC world is navigating the uncertainty created by the trade war.


But first, a nonprofit pivot is facing some challenges. Open AI, the maker of ChatGPT was founded about a decade ago as a nonprofit research lab. It's now looking to restructure as a for-profit — specifically, a public benefit corporation


But that transformation is facing resistance.


About 10 former Open AI employees, along with several Nobel laureates and other experts, have written an open letter asking regulators in California and Delaware to block the change.


They argue that nonprofit control is crucial to Open AI's mission, which is to “ensure that artificial general intelligence benefits all of humanity."


Marketplace’s Stephanie Hughes spoke with Jewel Burks Solomon, managing partner at Collab Capital, about how unusual it is to see this kind of conversion.




More on everything we talked about


An Open Letter - Not For Private Gain


Ex-OpenAI workers ask California and Delaware AGs to block for-profit conversion of ChatGPT maker - from the Associated Press


OpenAI’s Latest Funding Round Comes With a $20 Billion Catch - from the Wall Street Journal


FTC Takes Action Against Uber for Deceptive Billing and Cancellation Practices - from the Federal Trade Commission


FTC sues Uber over difficulty of canceling subscriptions, “false” claims - from ArsTechnica


White House Considers Slashing China Tariffs to De-Escalate Trade War - from the Wall Street Journal


VC manufacturing deals were already declining before tariffs entered the picture - from Pitchbook

Published 04/25
Cities take the lead in battling rent-setting algorithms
1

The use of algorithmic software in setting residential rents has come under scrutiny in recent years. In 2024, the Joe Biden administration sued real estate company RealPage, alleging that its algorithm, which aggregates and analyzes private data on the housing market, enables landlords to collude in pricing and stifles competition. There's no word yet on what the second Donald Trump administration's Justice Department will do with this case. But in the meantime, some cities are banning the use of these algorithms completely. Marketplace’s Meghan McCarty Carino spoke with Robbie Sequeira, who has been reporting on the issue for Stateline.

Published 04/23
Mobile apps are failing users with disabilities
1

Developers of mobile apps have "room for improvement" in making their platforms fully accessible for disabled users, according to a new report from the software company ArcTouch and the digital research platform Fable.


It looked at fifty popular apps and assessed them for features that improve accessibility like screen reading, text size adjustability, voice controls and multiple screen orientations. The apps were tested by disabled users who reported a poor or failing experience almost three-quarters of the time.


Marketplace’s Meghan McCarty Carino spoke with Ben Ogilvie, head of accessibility at ArcTouch, to learn more about why so many apps are behind.

Published 04/21
For the 2034 Olympics, Utah wants air taxis instead of Ubers
1

Flying cars have been a staple of science-fiction visions of the future for ages. Perhaps most famously in “Back to the Future II.” The film may have overshot the mark a bit with Doc and Marty McFly navigating full-on air highways in 2015. But Utah is pushing for the technology to take off by 2034, when the state hosts the Olympic and paralympic winter games.


We're not exactly talking about flying Delorians or vehicles you'd recognize as a car, but rather small, lightweight aircraft for traveling shorter distances. Reporter Caroline Ballard got a first look at the air taxis.

Published 04/17
Virginia's reliance on surveillance tech raises data privacy questions
1

Surveillance technology like automated license plate readers has become commonplace in policing. They've made it easier to locate stolen vehicles and track suspects, but they've also raised concerns about civil liberties. Cardinal News Executive Editor Jeff Schwaner took a 300-mile drive through the state to see how often his car would be recorded. Marketplace’s Meghan McCarty Carino spoke with Schwaner about his experience and issues related to privacy and who has access to the data.

Published 04/15
Is using AI in job interviews cheating?
1

One area where artificial intelligence has been swiftly adopted is software coding. Google even boasted last year that more than a quarter of its code was generated by AI. But the technology is also generating challenges to the traditional technical job interview, where candidates are given programming problems as a way to assess their skills. And lately it’s become apparent that a lot of applicants are using AI to give themselves a boost, according to recent reporting from Business Insider's Amanda Hoover. Marketplace’s Meghan McCarty Carino spoke with Hoover about the controversy over applicants using AI while interviewing for jobs that often use AI.

Published 04/14